Generate buzz before you launch! You cannot expect to post a product on Kickstarter and get organic traction. Kickstarter has become way too competitive for that to work. Find your niche, and reach out to influencers and bloggers in that niche. Get a landing page with an email signup and make sure any article written about your product has a link back to your landing page. Email lists are incredibly valuable. You can expect a 20% conversion of sales from an email list!
We wanted to create a space where self-learners can thrive by sharing and discussing the best resources to learn different things. Alcamy is a platform built around an active community of like-minded learners who not only make learning easier but also more sustainable and engaging.
Self-learning will play a large role in every one of our future careers, and we're building towards the most open platform for people to do it with!
What's one key piece of advice you give all student entrepreneurs?
– Director, Entrepreneurship (Propel) at Western University
Great question! My advice would be to focus on your strengths and build a team that complements your skills. Many entrepreneurs think they need to be the jack of all trades, but this can lead to burnout and losing your passion for the problem you are solving. There is not better time than when you're in school to find passionate, talented people to join you.